Jef, or should I say "I,” am a Lion-winner, creative thinker, stacker of tall wood, shaker of fine martinis and all-around brand builder for clients and agencies. Following a misspent youth, I've started 2 successful agencies, done heavy lifting for numerous others, worked for clients in the US, Europe and Asia and never, ever, stopped working to improve my book, reel and perspective. Additionally, I think and write about the advertising business, which is something of a novelty these days, and still get the biggest kick out of understanding the unique nature of a business, a category and the people who are striving to excel in both.
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